Season 11
Episode Guide
College Hunks
S11
E1
Omar Soliman and Nick Friedman, who co-founded College HUNKS Hauling Junk & Moving over 15 years ago, go on separate missions to make certain that the foundation of their company is strong enough to withstand exponential growth in the next couple of years.
Fremont Street
S11
E2
Andrew Simon, president and CEO, Fremont Street Experience, who began his job at this hugely popular Las Vegas attraction at the start of the pandemic, goes undercover to discover and address problems that may be sparking the labor shortage causing significant lost profits.
Vitamin Shoppe
S11
E3
The Vitamin Shoppe's CEO, Sharon M. Leite, goes undercover to learn new ways to achieve added growth for her brand and to experience how her new operational changes and innovations are impacting the front lines.
Rita's Ice
S11
E4
Linda L. Chadwick, president and CEO, Rita's Italian Ice & Frozen Custard goes undercover to see how her new initiatives are working and to help franchisees become more profitable. Will the boss encounter procedures or equipment that seem "frozen in time"? What will it take to help her get a struggling franchisee to reach sweet success?
Round Table Pizza
S11
E5
Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on UNDERCOVER BOSS in 2013 when he was president of Moe's Southwest Grill as motivation to return undercover.
UScellular
S11
E6
Laurent "LT" Therivel, a proud Marine veteran who started as president and CEO of UScellular less than a year before his undercover mission, is intent on seeing how his new endeavors for brand growth are operating.
Restoration 1
S11
E7
Gary Findley, CEO of Restoration 1, a self-described "Redneck CEO" from Texas, goes undercover to ensure that there are no flaws in the "playbook" of the company that would negatively impact all the franchises.
Mayor of Fontana
S11
E8
Acquanetta Warren, mayor of Fontana, Calif., the fastest-growing city in Southern California, is on a mission to secure its future after the devastating impacts of the pandemic. Is the mayor willing to roll up her sleeves and get her hands dirty maintaining the city's sewers and cleaning the trash-littered parks?